Legal
Privacy Policy.
Last updated: September 20, 2026
Overview
Back40 Sporting Company ("Back40," "we," "us," or "our") operates huntback40.com and the related guest and guide portals. This policy explains what information we collect, how we use it, and the choices you have. We are committed to protecting your privacy and handling your data responsibly and transparently.
Information We Collect
- Contact details you provide when booking or inquiring — name, email, phone number, and party details.
- Booking information — selected estate, dates, package, lodging, guide assignments, and dietary or accessibility preferences.
- Payment information — processed securely through our payment provider (Stripe). We do not store full card numbers on our servers.
- Account credentials — when you create a guest, guide, or affiliate account, we store the email and an authenticated session.
- Usage data — pages visited, device type, and approximate location, collected through standard analytics.
How We Use Your Information
- To process bookings, reservations, and payments, and to coordinate your experience with the right estate, lodge, and guide.
- To send pre-arrival information, itineraries, checklists, and welcome communications.
- To send weekly operational digests and staff scheduling notifications to our guides and concierge team.
- To respond to your inquiries and provide concierge support.
- To improve our website, services, and the experiences we offer.
Sharing Your Information
We do not sell your personal information. We share data only as necessary to operate the business:
- With our payment processor (Stripe) to securely handle deposits, invoices, and refunds.
- With our email and text messaging providers to deliver booking confirmations, welcome messages, and staff digests.
- With our internal guides and estate staff on a need-to-know basis to prepare for your visit.
- When required by law, regulation, or to protect our rights and the safety of our guests and staff.
Data Retention
We retain your information for as long as your account is active and as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your data at any time, subject to legal retention requirements.
Your Rights and Choices
- Access and receive a copy of the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of your personal information, subject to legal obligations.
- Opt out of marketing communications at any time using the unsubscribe link or by contacting us.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information, including encrypted transmission (TLS), row-level access controls on our database, and authenticated access to all guest and staff portals. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
Our services are not directed to children under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
Third-Party Links
Our site may link to external sites such as Back40TV and our sister brands. We are not responsible for the privacy practices or content of these third-party websites and encourage you to review their privacy policies.
Changes to This Policy
We may update this policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be communicated through our website or by other appropriate means.
Contact Us
If you have questions about this Privacy Policy or your personal information, please contact us: